The Importance of Web Presence

It seems that online businesses are the wave of the future. The benefits of owning and operating your own online business are undeniable. For one thing, online businesses are highly profitable. This is largely the result of the fact that online businesses lack the overhead costs of storefront. If Amazon had to open stores in the real world, it’s extremely unlikely the business would be the multi-billion dollar power house it is today. Online businesses also present their owners with opportunities to travel, because business transactions can be conducted virtually anywhere.

But while online businesses are increasing in number, there will always be a need for real world business places. You can’t dine at a virtual restaurant. And a virtual water-park is unlikely to make much of a splash. Still, there is a place for online business in real world business, and that place is in promoting one’s brand.

Traditional advertising is on the decline. Signs, billboards, and listings in yellow-pages were all well and good fifteen years ago. But times have changed. If you’re looking for a bite to eat or a place to have fun, you’re not going to bother flipping through a phone book. More likely than not, you’re going to rock a Google search on your smart-phone. It’s simply easier. There’s less effort and you lose less time researching.

Many tech-savvy business owners and entrepreneurs have acknowledged this trend. Successful businesses need a web presence. And the most obvious way to start a web presence is to construct a website. But simply having a website is not going to cut it anymore. Everyone has a website: Your niece probably has a website for her goldfish. Even if you do build a successful, well constructed and aesthetically appealing site, it’s likely to get lost in the digital sea.

The trick is promoting your web visibility, and there are several means of doing so. One of the easiest ways to promote ones visibility is to construct more than one web presence. With all of the free blog platforms and social networking sites, creating more than one web identity is a fairly simple task. Look to start expanding on sites like WordPress, Facebook, and Twitter. All of these sites allow a business owner to amass a following. The business owner can then interact with that following by promoting deals or asking for customer input on ways to improve business.

Social Media Sites are great for promoting one’s brand because they essentially offer free advertising. For example, let’s pretend you own a bar: A customer comes in one day and orders a beer. You inform the customer that he can get a dollar off that beer by “friending” you on Facebook. He inevitably accepts your offer because it costs him nothing other than the effort it takes to click “friend”. From now on, whenever you’re promoting a beer special or a band, that customer will receive alerts of the event through Facebook.

Another means of promoting one’s brand online is called affiliate marketing. When people use search engines like Google to find an item they’re looking for, the top results either pay for their ranking or are ranked highly because they receive the most traffic. Affiliate marketing is the practice that uses web synergy in order to garner more traffic for your site and promote your web ranking.

A strong web presence is essential for anyone who wishes to conduct business in the twenty first century. Those who have yet to engage in the practices described above should not be discouraged. There are many programs dedicated to helping businesses optimize their web presence and profits. So why little tech-phobia get in the way of your financial prosperity?

Article Source:


Free Web Presence Analysis

The purpose of WebWorm’s Free Web Presence Analysis is to determine if consumers can actually find you on the internet , and by you I mean your business , products or services.

Its great that you have a Website , but is it getting indexed in the search engines, and do the indexed pages have the proper meta tags, keywords and good original content that allows it to show up in a decent position in the search engines.

Do your landing pages provide easy to access contact info ?

Showing up on page 5 or page 10 in Google is a start but , it’s not going to drive much traffic and potential inquires for your business, it’s not going to help much as a passive lead generator.

There are a lot of Websites on the internet , millions of them , most small businesses if they even have a website , have no idea as to whether their site is getting any organic traffic or if its being used at all.

Below are some of the key areas we look at in determining where your Web Presence needs work .

• What page do you show up on in major search engines for your businesses niche , 1st , 2nd or 10th page ?

• What search terms or keywords are you well optimized for.

• How many potential landing pages do you have indexed in Google , Bing and other search engines.

• What Social media pages do you currently have set up.

• Are you currently adding new fresh original content on a regular basis .

• Are your Social Media pages linked to your website and vice versa.

• Do your Facebook and other Social Media pages integrate well with your main website as far as color schemes , logos, headers etc.

Web Presence Platform

What is the  “Web Presence Platform” and why is it important to the health of your business ?  In our first installment regarding Web Presence , we talked about what it means and why Web Presence is so important to anyone in business.

Now we will get into more detail about the parts and pieces that make up what WebWorm calls the “Web Presence Platform” .

Essentially the Web Presence Platform is a company’s website , their social media pages such as Facebook, Twitter, Pinterest , Instagram, and even listing pages such as Yelp, Houzz , Angies List , Linkedin and so on.

All of these collectively represent a company’s Web Presence Platform and should be unified in the way they look , in the information they provide and should all be linked together to provide a seamless loop , where a potential client , consumer or customer can find all the information needed about a company’s products and services.

Here at WebWorm we offer a free “Web Presence Analysis” to help determine what areas need  improvement in increasing their overall Web Presence and the quality of their  Web Presence Platform.

In our next installment regarding Web Presence we will talk about WebWorm’s  “Web Presence Services”  and what we do to accomplish the goal of increasing the quality of a company’s Web Presence Platform.


What is Web Presence

Web Presence is a fairly new term , while it may seem obvious to those of us who are in the business , for many people it’s not clear exactly what it means or why it is even important.

Web Presence describes the available landing pages that a potential customer , client or consumer can find about your business, when they use a search engine to look for what they need .

Landing pages can be described as pages within a companies website, their social media pages like Facebook, Twitter and other relevant listing pages like, Yelp , Houzz, Google Pages, Instagram and so on .

This is why it is very important to look at your website and all of your associated social media pages as one platform , what I call your “Web Presence Platform” , this is how people will find you , and it’s very important that your platform is set up correctly otherwise your just another tree in the woods and will likely go unnoticed.

When we talk about a businesses Web Presence we are really talking about how difficult they are to find on the internet using typical search terms or keywords that are relevant to their businesses products or services.

So this is why it absolutely crucial that a business has a “Good Web Presence” as opposed to a poor or non existent one, it may mean the difference between success and failure.

We have to remember the internet is still a relatively young enterprise and while many people get by without having a very good web presence or even none at all , they would certainly fare better if they had good exposure on the web.

As the dinosaur paper media finally dies away , they will absolutely need to have some level of web presence or become obsolete among those who have invested in their web presence and now have a clear advantage over the competition.

In WebWorm’s next Installment in helping to clarify what is meant by Web Presence , we will take a deeper look at the “Web Presence Platform” and what is needed to make it work correctly as a passive lead generation tool for your business.